January 20, 2010

I'm A Clever Drink Buyer

Printed on the side of a fast food drink cup:

Here's to you
A toast to your wisdom, clever drink buyer - you have selected a classic fountain beverage, precisely mixed for maximum refreshment.

I wonder how much money, time and research went into this bit of copy.

1 comment:

  1. The short answer - Waaay too much time and effort (and there were many VPs and Dept. heads involved in that effort too). Betcha it's from the same department that recreates logos for companies. Remember when the Post Office HAD to modernize their logo? Hah!